Tuesday, April 24, 2018
 
 
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Why Lyft is Trimming Its Pink Mustache

By Clip Syndicate
John Zimmer, the cofounder and president of Lyft , was sitting in a meeting this week with his new chief marketing officer and one of the company's partners looking at data about the ride-sharing market. Zimmer had a big smile on his face. Kira Wampler, who took over as Lyft's CMO three weeks ago, said, 'Why are you smiling?' Zimmer's response, as she recalls it: 'When we first got going, we heard, 'This isn't ride-sharing, you can't call it 'ride-sharing.






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