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Why Amazon Will Double Down on the Fire Phone

By Clip Syndicate
When Amazon CEO Jeff Bezos unveiled the Fire Phone in June, he promised consumers a "better phone" than what was already on the market. The phone was certainly different. It featured 3-D imaging, flashy dynamic-perspective technology and the ability to scan physical objects for easy purchasing on But consumers weren't convinced they needed the device, and there was too much competition from well-established smartphone makers. Amazon just couldn't sell the phones.

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