Thursday, March 23, 2017
 
 
Video: Page (1) of 1 - 02/24/17 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook
Harley embarks on ambitious plan to capture new riders

By Clip Syndicate
Harley-Davidson plans on introducing 50 new bikes in five years as it attempts to regain momentum in the American motorcycle market.

http://eplayer.clipsyndicate.com/view/3421/6802074 Video: Harley embarks on ambitious plan to capture new riders
Harley-Davidson plans on introducing 50 new bikes in five years as it attempts to regain momentum in the American motorcycle market.
http://chic.clipsyndicate.com/video/playlist/3421/6802074?cpt=8&wpid=2637 Fri, 24 Feb 2017 05:08:24 +0000 Harley embarks on ambitious plan to capture new riders Harley-Davidson plans on introducing 50 new bikes in five years as it attempts to regain momentum in the American motorcycle market. http://chic.clipsyndicate.com/video/playlist/3421/6802074?cpt=8&wpid=2637 KOTA "fifty in five" has a nice ring to it but what exactly does that mean for america's iconic motorcycle company harley-davidson? as our jack siebold reports ... it's all about capturing the attention of new riders. rolling out a couple of new models in several years is tough enough but fifty new harleys in five years? rapid city>> al rieman -- black hills harley-davidson partner and president - isn't quite sure how this challenging endeavor will pan out. rieman>> al rieman black hills harley-davidson>> "the 50 models that are coming ... that's somewhat a corporate secret that aren't shared at the dealer level until we get much closer to rolling out of those products." siebold>> rieman is sure that harley it is off to a good start with the redesign of one of the company's most popular bikes ... the road king ... coming on the heels of the launch of a new engine ... the milwaukee-eight. rieman>> "those have been a big buzz. as you follow the development of the motor company's engines over the years, every decade or sometimes even longer, they come up with a major step forward in motorcycle engineering. and that's what they did with the milwaukee-eight." siebold>> you might wonder why harley would mess with tradition. kota territory news>> "its older, male-dominated market is pretty set in its ways. but it all comes down to this... how many new bikes can you sell to old guys?" sales lagged somewhat last year ... and harley even slowed delivery of new bikes so dealers could clear inventory. harley is hungry for new markets. rieman>> "we're looking for more women in the market, more minority participants in the market; other people to come in who haven't been traditionally harley-davidson customers in the past." siebold>> jack siebold. kota territory news. mp>> while the end game is to sell motorcycles to these new markets, the company is aggressively training the new riders as well ... 65,000 of them last year alone. up




Page: 1


 
 
 
 
 
 
 
 
 
 
 





Our Privacy Policy --- About The U.S. Daily News - Contact Us - Advertise With Us - Privacy Guidelines