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Fitness App Market Overview
Fitness apps are mobile-based applications that enable consumers to monitor and keep a record of their fitness levels and sports activities using smartphones. These apps allow users to keep a record of their heart rate and the amount of calories they burnt during a workout. Other features include tracking of sleep patterns, monitoring the amount of calorie intake, and a keeping a tab on fitness aims. These apps motivate users to stay healthy and fit.
Physical activity is an integral part of a healthy lifestyle. Nowadays, there are multiple obstacles to exercise in the modern world that combined with poor dietary behavior is a principle driver of obesity. Given the prevalence of mobile technology, especially among young adults, public health initiatives utilizing fitness applications on smartphones offer an exciting new frontier in tackling this problem. However, there is a no of evidence that would validate the effectiveness of this mobile technology as a substitute to other exercise modalities.
Through a recent study report Market Research Future predicts that the global Fitness App Market is to experience a rapid growth in the recent future, in terms of value and volume with a notable rate of CAGR; witnessing an exponential growth crossing its previous growth records by the end of the forecasted period (2016 – 2022).
Global Fitness App Market Players:
To sustain their market positions and to grasp competitive advantage by driving the market, the players operating in the market of Fitness app have attempted to steer demand themselves, giving customers what they want before they know they want it. The global Fitness App market appears to be highly fragmented and competitive. Innovation, mergers & acquisitions, and brand reinforcement remain the key trends for leading players in the smart camera market. For instance – In February 2016, ASICS announced that company has acquired Boston-based health app company Fitness Keeper. Another instance recorded is Under Armour announced the acquisition of MyFitnessPal in 2015. Such acquisitions are useful to increase scopes and sight business.
Identified and profiled in MRFR analysis; some of the key players in the market of App development are- Motorola Mobility LLC (U.S.), Grandapps (U.S.), Fitbit (U.S.), MyFitnessPal Inc. (U.S.), Azumio (U.S.), Under Armour (U.S.), ASICS (Japan), Appster (Australia), WillowTree, Inc. (U.S.), Dom and Tom Tom (U.S.) among others.
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The burgeoning fitness app market is mainly driven by the trend towards adopting healthy lifestyles for wellbeing and extended healthy life spans and the widespread adoption of phones with increasingly powerful technical capabilities. Moreover, programs in the popular media, such as the television series ‘the Biggest Loser’ have fueled the market growth of fitness app. However, Lack of expertise and high initial cost is one of the major factors which may hamper the growth of Fitness App Market, states the MRFR Research Analyst while commenting upon this deep diving study report, presented through more than 100 market data tables and figures, widely spread over 110 pages.
Fitness App Market Segmentation
The Fitness App market is segmented in to 2 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Deployment: Comprises of Android, iOS & Windows.
Segmentation by Platform: Comprises of Smartphones, Tablets, and Wearable devices among others.
Fitness App Market – Synopsis & Scenario
The burgeoning fitness industry is an avenue for tackling obesity and to promote healthy lifestyle including physical activity. Fitness apps are effective tools that can be utilized for physical activity. Fitness apps are illustrated as effective at raising caloric expenditure as other forms of traditional exercise. Mobile technology presents an exciting frontier for public health in tackling the obesity epidemic in the developed world, and with better scientific rigor, apps can be developed that will hopefully enable lasting behavioral change.
Furthermore, growth in the fitness App Market in comparison to the broader industry of sport and recreation has been growing at a faster rate in employment, revenue and value adding.
Global Fitness App Market Regional Analysis
North America is dominating the market of Fitness App due to the awareness of the people towards the Fitness. High consumer rate of smartphone and support of two developed countries is pushing the market of fitness app to grow.
Europe stands as second biggest market in terms of revenue generation with a considerable market share and has been valued immensely in the year 2015. Asia-Pacific is one of the biggest manufacturers of smartphones and tablets and holds a substantial share in the market of fitness app. Countries like China and India are under developing phase and also heavy demand generator for the smartphones and tablets. As the awareness of the people towards health is increasing, demand for fitness app market is expected to rise sharply.
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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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