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The Mountain Partners with Zodiac to Assist with Expansion of B2C E-Commerce Business
The Mountain Partners with Zodiac to Assist with Expansion of B2C E-Commerce Business

The Mountain, a New-Hampshire-based eco-friendly apparel retailer and manufacturer, has partnered with predictive customer analytics platform provider, Zodiac, to bring Zodiac's powerful forward-looking insights to its B2C expansion efforts.

The Mountain will look to Zodiac's data outputs to inform its B2C customer acquisition strategy by identifying existing customers with a high future lifetime value and, armed with this data, acquire similar customers through channels such as Google and Facebook. Zodiac will also help the company identify lapsed customers and create segments for retention marketing efforts.

After closing its retail locations in 1996, The Mountain became a B2B business, selling their t-shirts and other apparel through third party retailers. In 2010, the company launched its B2C website – – to begin selling its nature-themed artwear directly to consumers. The partnership with Zodiac will help the company identify the best channels for e-commerce growth, as well as the most profitable customer segments to target.

“The Mountain is pleased to be partnering with the Zodiac team to optimize our consumer reach and better understand the purchasing behavior of our passionate fan base," said Kenny Ballard, CEO of The Mountain. “Their proven approach of combining analytics with insights will assist us in developing more robust marketing and sales approaches that better meet the needs of our existing and future customers."

In addition to marketing efforts, The Mountain will also use Zodiac to help with accurate bottoms-up financial forecasting using the value of their customer base.

Artem Mariychin, Co-Founder and CEO of Zodiac, commented on the relationship: “We look forward to supporting The Mountain as they look to attract more high-value e-commerce customers. With their commitment to green manufacturing, charitable work, and partnership with their artists, they have the potential to grow their already dedicated following to include more customers who share their values and become passionate brand advocates."

The Mountain and Zodiac will be partnering together over the coming year, working to improve business decisions by utilizing Zodiac's unique data assets, proprietary algorithms, and accessible product interface that allows for easy customer segmentation and export to email and ad platforms.

About The Mountain:
The Mountain ( is an art lifestyle brand that collaborates with more than two dozen artists and an internal art team to design and manufacture T-shirts, hats, tote bags and more. With an established legion of fans (#MountainTribe) that proudly wears the spirit of The Mountain, their undeniable vision has sparked trends and imitations from the streets to high-fashion runways. Founded in 1992 in the Monadnock region of New Hampshire, and sold in more than 60 countries around the world, The Mountain is firmly committed to responsible growth and eco-friendly manufacturing.

About Zodiac:
Zodiac is a predictive customer analytics platform that forecasts the behavior and lifetime value of individual customers and customer segments. Founded in 2015 by a team of Ph.D. statisticians and data scientists at the University of Pennsylvania, Zodiac leverages a company's historical transaction logs to predict each customer's future buying habits. Marketers, financial professionals, and data scientists trust Zodiac's predictions to improve customer acquisition, reduce churn, and enhance the accuracy of sales forecasts.

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