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Dublin, Dec. 07, 2017 (GLOBE NEWSWIRE) -- The "Digital Marketing Software Market - Global Forecast to 2022" report has been added to Research and Markets' offering.
The Digital Marketing Software (DMS) market is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. Growing trend of personalized marketing and proliferation of mobile devices has shifted the marketer's strategy toward enhancing user experience. DMS is leveraged by organizations to manage customer relationship by knowing consumer behavior across various channels and make decisions by integrating information from various databases. BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, and telecom and IT verticals have contributed largely to the growth of digital marketing software market.