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Shine on: New app, from millennial wellness brand, Shine, marks national launch with 'time-out' benches in most stressful parts of New York City
New iOS app from the team behind global daily motivational text sensation, Shine Text uses audio 'Mindful Moments' to support a modern wellness ritual for stressed out millennials.
By PR Newswire

NEW YORK, Dec. 6, 2017 /PRNewswire/ -- Shine, a new app that delivers a modern and personalized approach to mindfulness and meditation, launched today from the team that previously developed Shine Texts. With a cult following of over 1 million active users receiving the company's daily motivational messages, the new free Shine app offers a library of interactive audio content with relatable topics, ranging from 'Ditching a Toxic Friend' to 'Self-Care for Online Dating' and 'Slaying Your Workday'.

Co-CEOs Naomi Hirabayashi and Marah Lidey ‘press pause’ on Shine’s iconic yellow bench in celebration of the app’s launch.

Bright yellow Shine benches punctuate the winter commute

To mark the launch, Shine has placed bright yellow 'time-out' benches in some of the most stressful environments in New York City, offering busy commuters and tourists the chance to take some time for themselves and sample the Shine app content through its built-in digital display and headphones. A physical representation of the app's capacity to bring a moment of personal awareness amid the hectic daily routine, the benches will allow New Yorkers to sample all of the app's premium content for free.

Naomi Hirabayashi, one half of the entrepreneurial Shine duo said:

"We're excited to share the app in this real-life format to celebrate its global launch - and for us, it highlights that Shine is about taking a moment to pause and focus your wellbeing - even for just five minutes - no matter where you are."

The Shine app is available on the App Store for all iOS devices now. Users can subscribe to unlimited access to the Mindful Moment audio content in the app using of two plans:

  • Annual plan: $4.99 / month (totaling $59.99 billed upfront)
  • Monthly plan at $7.99 / month (billed monthly)

Visit for more information.

Notes to editors
For additional details, please contact The Shine press office at Manifest New York:
Molly Levine / 347-324-6669 / [email protected]
Daniel Lee-Hue / 407-401-0697 / [email protected]  

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