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Chico location of Herreid Music to close after 20 years

By Clip Syndicate
Chico location of Herreid Music to close after 20 years

http://eplayer.clipsyndicate.com/view/12513/7222375 Video: Chico location of Herreid Music to close after 20 years
Chico location of Herreid Music to close after 20 years
http://chic.clipsyndicate.com/video/playlist/12513/7222375?cpt=8&wpid=2637 Wed, 03 Jan 2018 01:04:18 +0000 Chico location of Herreid Music to close after 20 years Chico location of Herreid Music to close after 20 years http://chic.clipsyndicate.com/video/playlist/12513/7222375?cpt=8&wpid=2637 KRCR a music store that's been the heartbeat of local sound for 60 years will soon be forced to close one of its two locations. this is herried music's final week in chico. krcr news channel 7's taylor torregano is live in our chico newsroom with the story. taylor? good evening allison.. the good news is the redding location is alive and well.. but the chico manager tells me the big corporations and online retailers are making it hard for the mom and pops to stay afloat. "it sucks. this is a great little store. a lot of memories" the music store's website greets you with this message "since 1962, herreid music has been taking care of the north valleys music supply needs. with stores in redding and chico, we are here for you." but even that local hospitality wasn't enough to keep the music playing... "i think it's the influence of the evil empire, so when you can advertise every 2 minutes on tv and on the radio, years ago.. lynn brown saw an immediate decline in sales. "see for mom and pops it will go oh i've heard of guitar center! but what do they know of herrieds music you know, unless they're local and they've shopped here" brown says it's corporate versus mom and pop. but aside from that.. many people now opt to buy their instruments online. "i think it's the age we're going through. i think, just like record stores, i think that's the way of, that's what's gonna happen with brick and mortar music stores" but while they're still here.. staff is continuing to help their loyal customers with a smile... taylor: "in its final days everything in herreids music is on sale. even the ukuleles, which have been the best seller in all music stores since 2010" "come down and buy them" and as for this store manager.. you can catch him at a local show - maybe even playing one of his favorites, "the song for little jimmy" he wrote himself." brown playing guitar "is it emotional? yeah. absolutely. looks away. what is hard? saying goodbye." music trails off the store on oroville avenue in chico has been open for 20 years. it will close its doors this saturday at 6 pm. live in the chico news room.. tt... krcr news channel





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