Leading jewelry manufacturer diversifies distribution channels to decrease marketing costs
FAIRFIELD, NJ / ACCESSWIRE / July 20, 2021 / Bergio International Inc. (OTC PINK:BRGO) a global trendsetter in jewelry design and manufacturing, was officially accepted into the exceptionally selective Walmart Marketplace.
Walmart is the world’s largest omnichannel retailer, and its Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Aphrodite’s, a Bergio International brand, will join an elite group of household brands in the Marketplace, including TOMS, Hasbro, DELL, and Eddie Bauer. The scale of this new partnership will allow Aphrodite’s the opportunity to tap into the 265 million customers that Walmart currently reaches each year.
“We aim to connect with our customers everywhere they shop, and entering the Walmart Marketplace only furthers our distribution diversification and eCommerce strategy,” shared Berge Abajian, chief executive officer of Bergio International. “Since welcoming Aphrodite’s into our company, we have worked diligently to elevate the brand and position them in the market as a force to be reckoned.”
Aphrodite’s will sell their popular experiential gifting items, most notably their jewelry sets, with inspiring messaging including “To My Daughter,” “You Are My Sunshine,” and “To My Badass Bestie.” Entering the Walmart Marketplace will allow less marketing dollars to be spent on Facebook ads which the Apple iOS changes have recently impacted. Aphrodite’s currently spend between 52% to 60% per unit on marketing, and sales on the Marketplace will have a significantly reduced ad spend of only 8% to 20% per unit. Bergio will launch on Walmart Marketplace in Q3 of this year in anticipation of the holiday shopping season.
Aphrodite’s joined the Bergio International family earlier this year in February when it was acquired for $5 million. With the help of Bergio, improvements have been made to every aspect of the Aphrodite’s brand, including operations, branding, better ROI on ad spend, increased profit margins, and a healthier bottom line.
For more information on Aphrodite’s, please visit https://www.aphrodites.com.
About Bergio International, Inc.
The Bergio brand, the primary portfolio asset, is associated with high-quality, handcrafted, and individually designed pieces with a European sensibility, Italian craftsmanship, and a bold flair for the unexpected. Established in 1995, Bergio’s signature innovative design, coupled with extraordinary diamonds and precious stones, earned the company recognition as a highly sought-after purveyor of rare and exquisite treasures from around the globe. With family jewelry roots reaching back to the 1930s, founder, CEO, and designer Berge Abajian is a third-generation jeweler, blending superior knowledge in design and manufacturing to create unparalleled collections in craftsmanship and style. The Bergio brand features fine jewelry, silver fashion jewelry, bridal, couture, and leather accessories, ranging in price from $50 to $250,000. For further information, please visit www.bergio.com.
This press release includes forward-looking statements regarding our business strategy and plans as well as expectations of future growth, all of which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical in nature and include those related to future financial and operating results, benefits, and synergies of the combined companies, statements concerning the Company’s outlook, pricing trends, and forces within the industry, the completion dates of capital projects, expected sales growth, cost reduction strategies, and their results, long-term goals of the Company and other statements of expectations, beliefs, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including changes in the general economy; changes in demand for the Company’s products or in the cost and availability of its raw materials; the actions of its competitors; the success of our customers; technological change; changes in employee relations; government regulations; litigation, including its inherent uncertainty; difficulties in plant operations and materials; transportation, environmental matters; and other unforeseen circumstances. A number of these factors are discussed in the Company’s previous filings with the U.S. Securities and Exchange Commission, including those detailed under the caption ‘Risk Factors’ in our Annual Report for the year ended December 31, 2019 filed with the SEC. The Company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 (the ‘Act’) protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
Lais Pontes Greene
SOURCE: Bergio International, Inc.
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